and organizations who conduct business inside the European Union (EU), with organizations within the EU, with an EU resident, or collect data on an EU resident must comply with the , enforceable on May, 25, 2018.
GDPR applies to both automatedand to manual filing systems where personal data (name, identification number, location data or online identifier) and (genetic data, and biometric data) are accessible according to specific criteria.
The unified approach, supported bytechnologies, addresses the gaps in legacy solutions (that often rely on disconnected MDM, business intelligence and big data) to ensure GDPR compliance for:
- Right to be forgotten: data erasure with purging of all traces by data entity type, compliance notifications and support for consumers’ data requests
- Consent management: manage and maintain rights and consents with the ability to capture and store consent types using
- Consumer administration: manage consumer data access, change and deletion requests with
- Audit support: trace attributes back to internal and external data providers and route data change requests back to the original source
Although legacy MDM systems can comply with a small part of the regulation by managing profile data, they also leave it to you to figure out how to manage the transaction and interaction information across other systems and channels.
for the following departments:
- : implement GDPR requirements quickly and monitor ongoing adherence by consolidating consumer profiles, consents and interactions with complete data lineage for attribute sources, built-in audit history for easy reporting and for timely profile updates and notifications
- : improve confidence in consumer data quality by blending customer profile and interaction data from all sources and uncovering relationships among people, products, locations and consents
- : deliver GDPR solutions faster on an agile platform, so that if there is a need to add a new channel, data source or attribute, those can be added without any impact on business continuity– and pre-built data models can help you get ready for GDPR within weeks
was listed in the , in which they list MDM vendors and use business value and context as critical decision criteria, not just features and functions. You can access a free copy of the report here at .